With all the buzz about social media sites like Facebook, Twitter, and Google+, we can lose track of tried-and-true outreach tools. Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?). John Haydon at Inbound Zombie […]
#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director
Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
#ProAging: Touchscreen Ease Available For Those Who Don’t Want An iPad
The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example. The computer company Telikin in Chalfont, PA is developing a desktop machine […]
#Interview: Tiffany Applegate, Co-Founder of X Factor Consulting – Enhancing the Sustainability of Nonprofit Organizations
Tiffany Applegate is co-founder of X Factor Consulting, which works to enhance the sustainability of nonprofit organizations. With her marketing degree and MBA, she left the corporate world for the nonprofit sphere, and has been consulting since 2005. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
#Fundraising: Online/Mobile Donations Still Need The Personal Touch
First and foremost, we must mark the death of Steve Jobs, former CEO at Apple, who died of pancreatic cancer yesterday at the age of 56. He helped build a great computing tool. He reconfigured the way movies are made. He revitalized a music industry about to die on the reef of file-sharing, and he […]
#INTERVIEW: Steve Frillmann, Executive Director, Green Guerillas
This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010. Each month we look at a marketing challenge faced by many of our clients. This month the issue is when, or if, to switch from print to web-based and social media, and we chose to present it through […]
#INTERVIEW: Sean Triner, Co-Founder of Pareto Fundraising
Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising, a direct marketing firm working in Australia, Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a regular contributor to […]
#INTERVIEW: Derrick Feldmann, CEO of Achieve, Discusses The Millennial Impact Report Coming June 11
Derrick Feldmann is CEO of Achieve, a creative fundraising agency that produces The Millennial Impact Report, an annual research study of Millennial Generation donors. (The 2012 report will be released on Monday.) The agency also hosts the only national virtual summit, MCON, on Millennials annually. The interview was conducted by Don Akchin, a principal of […]