Andy Goodman, a highly regarded communications consultant, reflects on the principle of “the golden theme” that runs through all great stories – then demonstrates how nonprofits can use this principle to best effect. Download “Freerange” — his monthly newsletter on best practices here. Guest blogger Don Akchin writes frequently about marketing and philanthropy at […]
It’s Not Too Late to Master Message Targeting
You can stop kicking yourself about missing my wonderful workshop last week on “Making Your Messages Matter to Multiple Audiences.” In response to icy conditions, the workshop is opening two weeks late. So yes! you have a second chance! The rescheduled workshop is now happening (weather permitting) Tuesday, February 15, 9 a.m. to noon, at the Baltimore […]