Network for Good has published an e-book, Big Impact in Small Spaces: 9 Ways To Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates. It’s available as a free download that will take less time than it takes to type the book title. Guest blogger Don Akchin writes frequently about marketing and philanthropy at […]
NeighborWorks America has been helping citizens finance their homes since 1968, when Dorothy Mae Richardson, a homemaker and community activist in Pittsburgh, enlisted city bankers and government officials to join with her block club to improve her neighborhood. That early, grass-roots, endeavor to improve the urban housing of Pittsburgh became the successful model replicated across […]
Wondering what to track to know whether the marketing is succeeding? A useful post on an agency blog suggests measurements to monitor on the website, online promotions, social media sites, emails, events, and press coverage. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.
One of the big selling points for Apple’s MobileMe service (keeps mail, contacts, and calendar information in the cloud and uses push technology to keep everything in sync across multiple devices automatically) a couple of years back was the feature that allowed an owner of an iPhone 3G or 3GS to register his or her […]
It is a delicious irony suitable for for the latest diva of over-the-top corporate pop (As an old fogey, I confess I’m still surprised at how much Ms. Gaga’s persona is so dependent on what Madonna has already done. But back to our story): A denizen of social media and public attention announces via social […]
As a buildup to our upcoming Perspectives interview with Kristen Cambell, Director of Programs and New Media the National Conference on Citizenship, that will be published this Thanksgiving week, we wanted to point our loyal readers to a brewing debate about social media as a change-agent for good – that social media have the capabilities […]
Danielle Sacks has posted a fascinating appraisal of the advertising world at FastTimes.com that demonstrates how behind-the-curve many advertising agencies are. The digital age is spawning what she calls ‘the first creative revolution since the 1960s,’ when image and copy and design were handed over to experts within vertical agencies who worked for the client, […]
Some try to create a mystique around social media, suggesting SM has reached a maturity that only ‘the experts’ understand or that it is a tool only they should wield. Indeed, with a modicum of resourcefulness, one can find a number of video parodies online of such social-media expertise. Once we recall that most social-media […]