As a buildup to our upcoming Perspectives interview with Kristen Cambell, Director of Programs and New Media the National Conference on Citizenship, that will be published this Thanksgiving week, we wanted to point our loyal readers to a brewing debate about social media as a change-agent for good – that social media have the capabilities […]
#Communications: Advertising Agencies Still Working Up To Digital Age
Danielle Sacks has posted a fascinating appraisal of the advertising world at FastTimes.com that demonstrates how behind-the-curve many advertising agencies are. The digital age is spawning what she calls ‘the first creative revolution since the 1960s,’ when image and copy and design were handed over to experts within vertical agencies who worked for the client, […]
Social Media Remain New Communications Technology For Us All
Some try to create a mystique around social media, suggesting SM has reached a maturity that only ‘the experts’ understand or that it is a tool only they should wield. Indeed, with a modicum of resourcefulness, one can find a number of video parodies online of such social-media expertise. Once we recall that most social-media […]
Remembering Memorial Day
First and foremost, let us take a moment to remember those who have served in the country’s armed services. Whatever your politics, whatever your position on US foreign policy, whatever your position on the contentious issues of Afghanistan and Iraq, surely you will agree that our service men and women sacrifice a lot – if […]
Net Neutrality Loses (First?) Appeal
The MKCREATIVE blog has posted on issues of net neutrality, network infrastructures, and the impending Google gigabit network for some fortunate community in these United States. So our antennae were twitching as the decision/appeal concerning the FCC’s statute of ‘net neutrality.’ And the court has decided that the FCC’s statutes are unconstitutional. Here is a […]
A Primer on Social Media – Chapter One: Getting Started (And Why)
Getting started with the use of social media can be a daunting task. There are blogs, Twitter accounts, GoogleBuzz!, instant-messaging tools by the dozens, Facebook… The list goes on-and-on, and it will only continue to lengthen for the foreseeable future. All that access to information can be overwhelming. We at MKCREATIVE will post some ideas […]
#ONLINE PRIVACY: Video Satire Gets Personal-But What About My Privacy?
As the graph on the right shows, more people spend more time on Facebook – by far – than any other social medium.). After that the mayhem ensues. The technology taps into your name and user photo in your Facebook account to put the watcher in the unnerving position of being watched.
#OURCLIENT: LCG Communications
LCG Communications is a full-service public relations company in New York City providing materials production, brochures and newsletters, “backgrounders”, brochures and newsletters, event planning and staffing, and media placement. LCG also provides its clients with content and analysis on issues related to local and regional politics. MKCREATIVE has been LCG Communications’ marketing company of record […]
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