Telling and listening to stories is what we humans do. The story could be about our morning commute or about three Russian brothers wrestling with their rocky relationships after the murder of their cantankerous father. But what makes either of those stories compelling is the opportunity for story teller to touch the experiences, expectations, and […]
Communications: Why Some Stories Work Better Than Others
Andy Goodman, a highly regarded communications consultant, reflects on the principle of “the golden theme” that runs through all great stories – then demonstrates how nonprofits can use this principle to best effect. Download “Freerange” — his monthly newsletter on best practices here. Guest blogger Don Akchin writes frequently about marketing and philanthropy at […]
#NONPROFIT DEVELOPMENT: Charities Encouraged To Write A Poem To Get A Check
If writing yet another grant proposal during this time of year, as the days grow longer yet the cold winds still catch us unawares, then you might want to try your hand at writing poetry. ‘Community TechKnowledge‘ (CTK) has offered up some $25,ooo in support to those who write winning poems about their projects. The […]
#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media
Debra Askanase, founder of Community Organizer 2.0, is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing […]
It’s Not Too Late to Master Message Targeting
You can stop kicking yourself about missing my wonderful workshop last week on “Making Your Messages Matter to Multiple Audiences.” In response to icy conditions, the workshop is opening two weeks late. So yes! you have a second chance! The rescheduled workshop is now happening (weather permitting) Tuesday, February 15, 9 a.m. to noon, at the Baltimore […]
#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising
Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
Resource: Writing Better Headlines
Network for Good has published an e-book, Big Impact in Small Spaces: 9 Ways To Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates. It’s available as a free download that will take less time than it takes to type the book title. Guest blogger Don Akchin writes frequently about marketing and philanthropy at […]