This is a repost of an article that original appeared on the MKCREATIVE Nonprofit Marketing Blog in December, 2010. Shortly after Miriam Avins and her family moved to Baltimore in 2003, she and her neighbors started a community garden after a dilapidated house next door to them was taken down. A few years later when […]
#INTERVIEW: Steve Frillmann, Executive Director, Green Guerillas
This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010. Each month we look at a marketing challenge faced by many of our clients. This month the issue is when, or if, to switch from print to web-based and social media, and we chose to present it through […]
#Enviro: Time To Plan Your Proposal For The 2012 Baltimore Green Week!
The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years, and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. The form required to propose your project, product, booth, or happening is available online, and is […]
#ENVIRONMENTAL: 8th-Annual Baltimore Green Week Starts Tomorrow!
It started with a handful of volunteers hoping to draw attention to some of the environmental efforts in and around Baltimore city. It grew in scope to include the business and nonprofit sectors, as well as scores of neighborhood-based organizations. And now Baltimore Green Works is poised to give us the biggest, funnest, most colorful, […]
Maryland Schools Strive To Green Their Lunches
Last week on the blog “Audacious Ideas” (sponsored by the Soros-funded Open Society Institute of Baltimore that the MKCREATIVE blog featured earlier this month) Jill Wrigley wrote about establishing “a garden in every school.” Her ambition is to establish gardens that become fields of learning such cognitive skills as science (chemistry, biology), math (areas, fractions, […]
#Fundraising: Crowdsourcing Platforms Designed For The Mission-Based Community (Part I)
“Crowdsourcing” is the buzzword of the moment (though coined in the ancient world of technology back in 2006) and pertains to making an open appeal or project to a community and having those connected to that community take on the appeal or project and running it amongst themselves. It assumes the existence of a community […]
Saving Money, Reducing CO2, and Getting Profitable IS That Easy
The Ford Motor Company did not require the same sorts of bailouts that the General Motors conglomerate did last year. Its family-run structure likely kept its owners, managers, and designers on their toes because they had their own ‘skins-in-the-game.’ Now TreeHugger.com posts a story about how the company went ahead and saved another cool $1.2 […]
