We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County. For her previous posts on institutional fundraising, please click here. In today’s post, I ask readers to imagine a world in which fundraising staff and programmatic work closely together with a variety of “programmatic” events in order to expose the […]
#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept
What happens when you get corporate assistance to launch a new campaign, or pro bono development from a commercial ad agency? You can get some fabulous ideas and some valuable insights on establishing your brand. You can get your materials into some of the best publication and on some of the most visited sites on […]
#SOCIALMEDIA: Online Communication Is A Team Sport
Difficult not to start this post with a shout-out to the Baltimore Orioles, who beat the Red Sox at Fenway last night after 17 innings. One of the best of the many anomalies of the game is the fact that the O’s Designated Hitter, Chris Davis went 0-for-8, with 5 strikeouts − and was the winning pitcher, […]
#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits
With all the excitement about all the social networks and all the purchases that Facebook has been making lately, it’s worth remembering that not only do more ‘traditional’ media exist but they also can be of greater value than the newest platform that has all the media and investor eyeballs. Such should be especially remembered […]
#FUNDRAISING: Paul Jolly Warns Fundraisers To Expect The Unexpected
We are proud to welcome Paul Jolly of Jump Start Growth, Inc. as a new contributor to the MKCREATIVEblog. Paul has spent 25 years as a development professional and consultant to small and mid sized non profits. His focus is helping organizations create transformative relationships with their top donors. You can contact Paul at paulsjolly@gmail.com. About twenty years […]
#SM4MP: Must Nonprofits Redefine ROI When Developing Social Networks?
When most of us, individuals and nonprofit organizations, consider social networks, we first think of Facebook. The 800-pound gorilla is said to be worth billions, and its membership grows close to a billion world-wide. For nonprofits, establishing a Facebook page seems a no-brainer. Features like Timeline, which we have outlined, allow organizations of all kinds […]
#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits
Google is the great behemoth of web searching and video hosting. Google.com is default homepage in millions of browsers and YouTube has inspired citizen journalists in war-torn Syria and video mashups of cute kittens in suburbia. Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and […]
#PHILANTHROPY: What Might Inspire People To Give To Your Charity?
The year’s fundraising drives are laid out before you and your colleagues. The sting of the Great Recession still hurst most Americans, even if the stinger is gone. The prospects can look intimidating. Even though your charity or nonprofit does good work and has the track record to prove it, this moment might be a […]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- …
- 12
- Next Page »
