If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. I mean, if Facebook is valued at $5 billion in its Initial Public Auction, then surely it’s a tried-and-true company that still has room to grow. Right? Before you jump over to your E*Trade account, you might […]
#Communications: Postal Rates Raised Last Week – Not For Nonprofits
The United States Postal Service has been struggling financially for the last few years. The Bush Administration saddled the service with pre-paying its future retiree benefits for a decade (2006-2016), a demand uniquely imposed on the USPS. Bush’s policy meant the service went from profits in the $1.4 billion range in 2005 to one that […]
#Development: Listening To Social Networks An Important Investment Too
Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors. The creation of such content requires some investment. Staff – at least some staff hours […]
#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog
We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment. If your nonprofit organization has a blog, […]
#SocialNetworks: (Almost) Free Web Tools To Stir Online Discussion
The consultants, designers, editors, and bloggers at MKCREATIVEmedia wish you a happy Martin Luther King Day. The holiday has been on the US calendar since 1986 when the left-leaning, union-supporting, out-of-the-mainstream Republican President Ronald Reagan signed it into federal law. And on this Martin Luther King Day 2012, numerous schools, nonprofits, and religious organizations are getting their students, […]
#SocialNetworks: Videos Demonstrate The Power Of Storytelling For Nonprofits
Perhaps making a series of videos for your organization seems a bit too daunting. Making them certainly will require a bit of planning about the stories to tell, the shooting and editing of the material, and the advertising of the great results. But the return on investment can be huge. And what better way to […]
#SocialNetworks: Primary Politics Offer Models For SM Strategy
As voters in New Hampshire head to polls to divvy up delegates for the Republican Convention (and the uncontested Democratic one), all the candidates are doing what Barack Obama did so singularly in 2008: developing social-media strategies meant to expand their bases, to parry jibes from their opponents, and to launch a few of their […]
#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’
Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free. In case we are not here in 360 days, let’s get right to work. We turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal […]