Making a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach. Videos can also be presented in a myriad of ways: posting it on YouTube and Vimeo […]
#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?
Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to […]
#HOWTO: Time Those Tweets To Test And Build Impact
Earlier this week we introduced and reviewed a few social-media dashboards to help tame your organization’s streams of updates pouring in. Many platforms (like Hootsuite, TweetDeck, and SproutSocial) also offer the ability to schedule a series of tweets to go out over days, weeks, or months. This feature is obviously handy if your charity has […]
#PHILANTHROPY: What Might Inspire People To Give To Your Charity?
The year’s fundraising drives are laid out before you and your colleagues. The sting of the Great Recession still hurst most Americans, even if the stinger is gone. The prospects can look intimidating. Even though your charity or nonprofit does good work and has the track record to prove it, this moment might be a […]
#COMMUNICATIONS: Hashtags Haunt McDonalds’ Foray Into Social Media
If anyone suggests to you that social media lay the yellow-brick road to huge fundraising or provide the silver bullet to finish off negative responses to your company, just smile sweetly and back away. Like any power tool, social-media platforms offer opportunities to do fine work to reach out to new customers, and they offer […]
#Tech: Apple’s Reputation Gets Pulped – Deservedly So?
Tweets often move faster than facts. True, the Apple web store was down for a bit yesterday, but when it came back up, no new iPad or iPhone 5. Indeed, the only notable difference I could see was the prominence of Apple’s report on ‘Supplier Responsibility‘ for 2012. Which proved to be a ‘fortuitous’ move, […]
#Communications: Postal Rates Raised Last Week – Not For Nonprofits
The United States Postal Service has been struggling financially for the last few years. The Bush Administration saddled the service with pre-paying its future retiree benefits for a decade (2006-2016), a demand uniquely imposed on the USPS. Bush’s policy meant the service went from profits in the $1.4 billion range in 2005 to one that […]
#Development: Listening To Social Networks An Important Investment Too
Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors. The creation of such content requires some investment. Staff – at least some staff hours […]