We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment. If your nonprofit organization has a blog, […]
#Tech: CES 2012 Shows Off The Flat Entertainment Coming Post-Recession
Each mid-January, while much of the country is struggling to get through wintery weather and get kids back on a school-day schedule, the brash, bold, and bright world of near-future technology is shown off at the Consumer Electronics Show in Las Vegas, Nevada. Not the back end of the financial crisis/Great Recession, not the fact […]
#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?
On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ (SOPA, H.R. 3261) because nonprofits aren’t really in the business of selling digitized content, much less pirated content. Nevertheless, nonprofit organizations and consumer protection groups are decrying the bill and calling for an internet ‘blackout’ on 18 January as […]
#SocialNetworks: Videos Demonstrate The Power Of Storytelling For Nonprofits
Perhaps making a series of videos for your organization seems a bit too daunting. Making them certainly will require a bit of planning about the stories to tell, the shooting and editing of the material, and the advertising of the great results. But the return on investment can be huge. And what better way to […]
#SocialNetworks: Primary Politics Offer Models For SM Strategy
As voters in New Hampshire head to polls to divvy up delegates for the Republican Convention (and the uncontested Democratic one), all the candidates are doing what Barack Obama did so singularly in 2008: developing social-media strategies meant to expand their bases, to parry jibes from their opponents, and to launch a few of their […]
#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’
Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free. In case we are not here in 360 days, let’s get right to work. We turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal […]
#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM
The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well. But a few were able to fight the long dark night by sticking to […]
#Communications: ‘Tis The Season For Making Lists & Prepping For 2012
In our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012. Making lists and checking them twice is a time-honored way to prepare for the holidays, so we present a […]