Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
Communications: Telling Stories To Touch Lives & Raise Money
Telling and listening to stories is what we humans do. The story could be about our morning commute or about three Russian brothers wrestling with their rocky relationships after the murder of their cantankerous father. But what makes either of those stories compelling is the opportunity for story teller to touch the experiences, expectations, and […]
Philanthropy: After Momentous News, What Are Your Next Steps?
As you surely know: Last night, President Obama announced the killing of Osama Bin Laden. The news is developing as we post, and we are not going to pretend we can add anything to this ‘momentous occasion.’ The much more modest proposal today is to ask “What am I going to do next?” The question […]
Enviro: Towsontown Spring Festival Rocks This Weekend
We continue our periodic series on upcoming festivals by directing you to the forty-fourth annual Towsontown Spring Festival, which runs this Saturday and Sunday (April 30-May 1) on the Towsontown Square north of Baltimore city. The festival began as an arts festival, but has branched into opportunities for local businesses, community associations, and charities to […]
Tech: Great Guidance To Develop Social Media Strategy
The influences of social media on our language, our reading and writing habits, and our communications expectations have been phenomenal. Our blog has tried to help our readers traverse the SM landscape. And today we turn to a peer, Chad Norman, Internet marketing manager for Blackbaud, who has a wonderful presentation and how-to concerning setting […]
#SocialNetworks: Great Tools & Advice SM Integration & Cross-Posting
From Wasilla Washington to Washington DC and around the globe in Cairo, people are inspired to rant, plan, organize, raise funds, and/or protest through social media. Philanthropic groups are largely expected to have a social-media presence to entice people to their causes and to help drive fundraising. We at MKCREATIVE have often touted the many […]
Team Up With YouTube To Win 2010 Do-Gooder Video Award
We have often commented on this blog about opportunities for the nonprofit community to enjoy mutually beneficial relationships with the business world. Here is an example that can not only enrich such a symbiosis, but can also fire up your organization’s creative spark while also reaching an international audience without (necessarily) embarking on a long […]
Why Egypt’s Government Shut Down Social Media, Not Land Lines
We make no claims whatsoever to bringing any political, religious, economic, or aesthetic insight on the momentous events unfolding in Tunisia, Egypt, and now (perhaps) Yemen. We encourage our readers to go to a few respected news sources to get a better sense of what is going on there, and how these rebellions (the names […]