Before I had to start paying the bills, I used to love all the stuff that came through the mail slot at this time of year: announcements, coupons, cards, and catalogs – glossy, full-color, hundreds-of-pages thick catalogs. My brother and I spent weeks poring over them picking out each and every thing we needed for […]
If Charities Can Not Market Apps, Then Text Them Your Support
So Apple is uninterested in working with the nonprofit and charitable community to give them access to the iTunes Store for money raising. There are other ways that bypass the Byzantine process of Apple acceptance and still offer means to support (some of) your favorite charities with your mobile device. Even your iPhone: Texting donations […]
Resource: Writing Better Headlines
Network for Good has published an e-book, Big Impact in Small Spaces: 9 Ways To Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates. It’s available as a free download that will take less time than it takes to type the book title. Guest blogger Don Akchin writes frequently about marketing and philanthropy at […]
The Best Metrics for Marketing
Wondering what to track to know whether the marketing is succeeding? A useful post on an agency blog suggests measurements to monitor on the website, online promotions, social media sites, emails, events, and press coverage. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.
#Philanthropy: Apple – The Bad Apple In The Corporate Philanthropic Bushel?
We have often discussed the roles corporate philanthropy plays both in supporting environmental, social, educational (etc.) causes and in the arguments that corporations should not be preemptively philanthropic as corporations (though even those who criticize ‘Corporate Social Responsibility’/CSR tend to encourage share-holders to be philanthropic). A recent argument has flared up over Apple’s unwillingness to […]
Being Good Ain’t Enough
In a fascinating essay in the Huffington Post, commentator Matt Dunn ponders the differences between the marketing of toothpaste and nonprofits (hint: toothpaste marketing is more successful) and why nonprofits cannot presume to win support just because they do good work. Even in a season of hope, there’s nothing gained by relying on wishful thinking. […]
#Tech: You Can Now Find Your Apple iDevice For Free
One of the big selling points for Apple’s MobileMe service (keeps mail, contacts, and calendar information in the cloud and uses push technology to keep everything in sync across multiple devices automatically) a couple of years back was the feature that allowed an owner of an iPhone 3G or 3GS to register his or her […]
The Atlantic Says: “Apple Wins!” But Is The Competition Over?
If you already own an Apple product or two, you might already have become one of those endearing/irritating Apple Evangelists excited by any new product announced from Cupertino. Or you might see your Appleware as the best of a crowd of good products. Or you might find the whole cult-of-Apple think rather weird. But you […]