Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
Resources: Nonprofit Report, White Paper & eBook Round-up
Lori Halley at the The Wild Apricot Blog provides a useful summary of six recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations. 2011 Millennial Donors Report Pew Internet and Family Life Project 2010 Nonprofit IT Staffing & Spending Report Social CRM for Associations […]
Social Networking: How to Create Your Group’s Facebook Page… and Promote it
Using Facebook is somewhere between easy-peasy and dauntingly complex. As we reported previously, the only really unalterable decision is the first one: do you set up a personal account or a Page for a group, business, band, or nonprofit? Though even that decision can now be adjusted, the adjustment goes only one time and […]
Communications: A Beginners Guide to the Social Networking Services
Leading Age (formerly the American Association for Homes & Services for the Aging) has published a useful guide on their website: it’s a quick look at what social networking is, why you should use it to connect to others and share resources, what the various services do for organizations/individuals, and why one would prefer one […]
#SocialNetworks: Facebook Sharing Re-Expanded (Again)
It seems like every couple of months users of Facebook get to re-learn how to control what the world’s most popular social-media site shares of their personal material. As we have argued before, the whole point of ‘social media’ is to share, so complaining that Facebook ‘shares’ seems misguided at best. Which is not to […]
#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change
Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The […]
#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising
Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
A Primer on Social Media – Chapter One: Getting Started (And Why)
Getting started with the use of social media can be a daunting task. There are blogs, Twitter accounts, GoogleBuzz!, instant-messaging tools by the dozens, Facebook… The list goes on-and-on, and it will only continue to lengthen for the foreseeable future. All that access to information can be overwhelming. We at MKCREATIVE will post some ideas […]