The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook. Etc. But […]
#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day
As the Eastern seaboard tries to find somewhere to put all this rain, besides on top of all the rain Irene left us, you might be looking for a good policy read to while away the dark and stormy night. Researchers Richard W. Johnson, Barbara A. Butrica, and Corina Mommaerts of the Urban Institute of […]
#SocialNetworking: Jumo And Good Join To Create Largest Nonprofit Network
We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is that will make it/them arguably the largest nonprofit socially-conscious network around. The union will bring together Jumo’s model of searching for and supporting projects by topics with […]
#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#Development: Should You be Focused On Donor Retention Rather Than Acquisition?
The Agitator blog asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of their survey show: 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted […]
#Social Media: Are We Engaged or Distracted? Both?
Social media can take a great deal of our time and attention. But is that time and attention being taken away from being productive at work or being engaged with our surroundings? A recent survey from Harmon.ie, as reported at FastCompany.com, demonstrates how digital interactions often are digital distractions. And the distractions add up to […]
Study: UMBC Seeking African American Women Age 65+ for Research Project
The Retirement Living Sourcebook reports that researchers at the University of Maryland, Baltimore County are conducting a study on older women and want to be sure the study is representative of our diverse population. You are invited to help by participating in the study (if you are eligible) and by sharing this invitation widely with […]