Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
Sustainability: The Ultimate Guide To Green Conferences
Kerry Given, a writer with Green Marketing TV, has published a very useful list of conferences focusing on sustainability and green issues that will take place in 2011. Kerry writes that, “with [the] many different green conferences to choose from, how can you decide which are most important for your business to attend? Choosing wisely […]
Resources: Nonprofit Report, White Paper & eBook Round-up
Lori Halley at the The Wild Apricot Blog provides a useful summary of six recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations. 2011 Millennial Donors Report Pew Internet and Family Life Project 2010 Nonprofit IT Staffing & Spending Report Social CRM for Associations […]
Communications: A Beginners Guide to the Social Networking Services
Leading Age (formerly the American Association for Homes & Services for the Aging) has published a useful guide on their website: it’s a quick look at what social networking is, why you should use it to connect to others and share resources, what the various services do for organizations/individuals, and why one would prefer one […]
Tech: Great Guidance To Develop Social Media Strategy
The influences of social media on our language, our reading and writing habits, and our communications expectations have been phenomenal. Our blog has tried to help our readers traverse the SM landscape. And today we turn to a peer, Chad Norman, Internet marketing manager for Blackbaud, who has a wonderful presentation and how-to concerning setting […]
Aging: Video On Design & Marketing To Baby Boomers
A number of weeks ago we presented a news story about how retiring Baby Boomers are changing the ways we all perceive design and consumerism in older age. Since then NBC news filled out the report with a posted video that includes Today’s Peter Alexander conversation with Joseph Coughlin, director of MIT’s Age Lab. We […]
#Aging: Marketing To Retiring Baby Boomers
This past weekend, Rita Braver gave a report on Sunday Morning With Charles Osgood on how industries from drugstore chains to auto manufacturers are taking the ever-expanding senior population into account when designing their markets and products. The transcript of her report was put online earlier this week. Companies are looking for ways to market […]
Tech: Apple Moves Into Subscription-Service Business, & Only Apple Seems Impressed
The iPad has been on the market for a year now, and we’ve had a chance to see how it is being used in the market. Certainly games and videos are doing extremely well. Unfortunately, as it turns out, early optimism about the iPad saving the publishing industry, especially publishers of magazines and periodicals, has […]