Danielle Sacks has posted a fascinating appraisal of the advertising world at FastTimes.com that demonstrates how behind-the-curve many advertising agencies are. The digital age is spawning what she calls ‘the first creative revolution since the 1960s,’ when image and copy and design were handed over to experts within vertical agencies who worked for the client, […]
Twitter Joins The Trip To Location-Based Social Media
Twitter recently, if coyly, announced that its developers are working on a beefed up Places-like feature that allows Twitter-ers to specify the location from which their tweets are sent. The feature is not new to Twitter, but the company’s reminding the public of it suggests an effort to steal some thunder from (or ride the […]
#PublicRelations: BP/Haliburton/Transocean Blowout Recapped – What About The PR Blowout?
BP‘s third effort to cap the destroyed Deepwater Horizon well seems to have been successful, as pressure tests have not done further damage to the emergency mechanisms. As of posting (the afternoon of 16 July), the BP Global website stresses the cleanup of the Gulf without immediate mention of the successful capping done yesterday. Discussion […]
#ONLINE PRIVACY: Video Satire Gets Personal-But What About My Privacy?
As the graph on the right shows, more people spend more time on Facebook – by far – than any other social medium.). After that the mayhem ensues. The technology taps into your name and user photo in your Facebook account to put the watcher in the unnerving position of being watched.
#OURCLIENT: LCG Communications
LCG Communications is a full-service public relations company in New York City providing materials production, brochures and newsletters, “backgrounders”, brochures and newsletters, event planning and staffing, and media placement. LCG also provides its clients with content and analysis on issues related to local and regional politics. MKCREATIVE has been LCG Communications’ marketing company of record […]
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