The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history […]
#EVENT: Green Guerillas – Film Festival (2011)
The Challenge: Green Guerillas asked us to act as creative agency, marketing consultants, and co-producers of an enviromental film festival in New York City. We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE developed a strategic marketing campaign to leverage client and co-host/sponsor […]
#DESIGN: Green Guerrillas – eMail Newsletter Templates
The Challenge: Our client needed a set of eNewsletters and email announcement templates for their relationship-building and fundraising activities. They were unhappy with the stock templates offered by their existing mail distribution service. Our Solution: MKCREATIVE developed a series of standardized templates with custom-content areas allowing our client to vary the look-and-feel, while still […]
#PRESENTATIONS: Bagger Events – Slide Presentations
The Challenge: MKCREATIVE created slide presentations for the National Committee on Citizenship conference every year. Our client, Bagger Events, contracts us to both develop presentations for the event and to provide MKCREATIVE graphics staff to run the presentations during the conference. We also act as technical consultants. Our Solution: MKCREATIVE assigned a team to develop […]
#DESIGN: NASDAQ – Communications Materials
The Challenge: NASDAQ approached MKCREATIVE and asked for help generating a large number of fact sheets to very exacting brand and design standards. These fact sheets are used to market the client’s products and services to it’s own clients and to its strategic partners. Our Solution: MKCREATIVE assigned a small team to develop and institute […]
#WEBSITE: Don Akchin Strategic Communications
The Challenge: The client needed to have more control over the content creation and editing on their website plus the existing site needed a major facelift. Our Solution: MKCREATIVE re-designed the user interface and developed a new website built on the WordPress platform. The client was then able to control and manipulate every aspect of […]
#DESIGN: NHSNYC – Annual Report
The Challenge: Neighborhood Housing Services of NYC, Inc. were on a very tight budget and had to create their annual report for 2009 without the usual project team in place and on very short timeline. Our Solution: MKCREATIVE designed an abbreviated annual report containing the bare essentials necessary to pass muster both with the readership […]
#DESIGN: Green Guerillas – Membership Materials
The Challenge: The Green Guerillas felt their membership kit was old and tired and that it needed re-thinking. Our Solution: We developed an integrated set of elements that would show the organization to best effect. A set of envelopes, flyers, and newsletters using the same themes was also created. Membership donations increased as a result […]