We’re firm believers that direct mail is not dead, its merely entering the final stages of a metamorphosis into the perfect solution to support: Social media marketing campaigns QR codes; interactive television promo campaigns; and Website landing-pages. So when our friends at Ecoprint reminded us that postal rates will change on April 17 AND we […]
Tech: Apple Moves Into Subscription-Service Business, & Only Apple Seems Impressed
The iPad has been on the market for a year now, and we’ve had a chance to see how it is being used in the market. Certainly games and videos are doing extremely well. Unfortunately, as it turns out, early optimism about the iPad saving the publishing industry, especially publishers of magazines and periodicals, has […]
#GraphicDesign: Fonts Faces Provide The Foundation Of Good Communication
Whenever the first homo sapien (sapien) first put his or her finger into clay or ash and marked that clay or ash to communicate an idea to another person, she or he created written language, and perhaps a font face. Over the next N millennia language groups evolved largely toward two camps: the pictographic written […]
#INTERVIEW: Dave Michaels of Ecoprint Discusses How Nonprofits Can Use Print Collateral Effectively
This month marked the 40th anniversary of Earth Day, and once again green is back in fashion. For some companies, like Ecoprint, green has always been in season. Based just north of Washington D.C., this printing company was founded by an environmental activist who participated in the first Earth Day and proudly proclaims its “environmental […]
