Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the […]
#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?
With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation. One of the changes we and many others have commented on is […]
#SOCIALNETWORKS: Twitter Continues To Expand Through Mobile Devices
The Pew Internet and American Life Project has brought us valuable statistics and reported notable trends in internet use over the years, and a recent report focused on the growing use of Twitter as a means of social networking. Twitter could be described as a social networking platform that punches above its weight class. Twitter […]
#TECH: Why & How To Send One Text Message To Your Nonprofit’s Constituents
Ever more people want to communicate with their mobile devices, and they want to communicate on their mobile devices with text messaging. The distinction between those under about 25 and those older is striking − with the under 25s responding to emails, and even aural phone messages, with text. But even those who actually make calls […]
#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email
Human beings are wired to pick up visual cues before we pick up textual ones. Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. We did a story on the MKCREATIVEmedia Blog last week about the eBenchmark study of 2012 by NTen and […]
#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events
We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County. For her previous posts on institutional fundraising, please click here. In today’s post, I ask readers to imagine a world in which fundraising staff and programmatic work closely together with a variety of “programmatic” events in order to expose the […]
#SOCIALMEDIA: Online Communication Is A Team Sport
Difficult not to start this post with a shout-out to the Baltimore Orioles, who beat the Red Sox at Fenway last night after 17 innings. One of the best of the many anomalies of the game is the fact that the O’s Designated Hitter, Chris Davis went 0-for-8, with 5 strikeouts − and was the winning pitcher, […]
#INTERVIEW: John Haydon, Founder of Inbound Zombie, Shares Insights on Nonprofit Marketing
John Haydon is the founder of Inbound Zombie, a social media marketing firm based in Cambridge, MA. He is also a partner at the SocialBrite consulting group, a partner at Charityhowto.com, co-founder of 501 Mission Place, and the author of Facebook Marketing for Dummies. The interview was conducted by Don Akchin, a principal of Nonprofit […]