The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example. The computer company Telikin in Chalfont, PA is developing a desktop machine […]
#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information
The NFC Forum announced last week a technology protocol that allows NFC to be able to work in two directions synchronously. The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP […]
#SocialNetworks: Is Facebook Too D@%n Complicated? Depends On What You Want To Share.
We got the notion for this story from Chris Taylor at Mashable.com, who argues that the geeks at Facebook are so excited about adding and tweaking their platform that they are leaving befuddled an ever growing section of their membership. The latest changes have driven him to distraction: Take the Ticker, for example, that real-time stream […]
#SocialNetworks: Facebook Updates User Experience With Focus on Timelines
Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google+ wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some PR punches against each other. Now that Google+ has been out long enough for […]
#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview […]
#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations
The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook. Etc. But […]
#Resource: Survey Of E-Mail Distribution Services For Nonprofits
This is a repost of an article that originally appeared in August, 2010. As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘Gold Status‘ by the Green Business League. We work with our clients to help them green their companies and organizations as well – and a great way […]
#SocialNetworks: How Can Social Media Help You When Disaster Strikes?
Natural disasters have been a part of human history since Noah. What has changed is how we get information about – and request help in the midst of – natural disasters. Thanks to digital media, we can get instantaneous reports about earthquakes, hurricanes, etc. from all over the world. But what about disaster that either […]