Our participation in online social networks seems well beyond the status of a ‘fad.’ In some parts of the world, people risk censure − if not their lives − to post important information on such platforms as Facebook and Twitter. These social networks are the current heavy hitters, of course. But what about developing people’s interests in […]
#DESIGN: How To Follow The Branding Guidelines Of Twitter
When is a bird not a bird? When it’s a trademark that has been manipulated and falls outside of the branding guidelines established by the trademark holder. In this case, Twitter. Birds of a feather? Not for that poor Twitter bird: perhaps no other icon in modern business is both better known and abused well […]
#COMMUNICATION: The Best Ways To Encourage Retweets Include…
What could be easier than writing a message in a mere 140 characters? Something grabs your attention, you copy the link, say something pretty relevant about the story/image/file linked, and hit ‘Tweet’. If you’re an occasional dabbler, such a process can be fine and you might indeed occasionally strike a chord with followers who respond […]
#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook
We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences. Tumblr is a free platform and one that can give you an up-and-running blog in about 10 minutes − […]
#HOWTO: Customize & Brand Your Twitter Account
Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Nonprofits should not only be using Twitter to broadcast their own pertinent information about their current successes and their upcoming events but also to share similar information about the efforts of their peers. Even […]
#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?
Why don’t you all fade away, and don’t try to dig what we all say I’m not trying to cause a big sensation, I’m just talkin’ ’bout my generation The Who, “My Generation,” My Generation (1965) Well, I’ve already dated myself. But I’m going to press on with this post anyway. Catherine Sloan, a recent […]
#SOCIALMEDIA: IOC Struggles To Corral First “Social Olympics” In London
The Opening Ceremonies went off without a hitch. Security concerns have been allayed thus far. The weather hasn’t been too bad. For Americans, we’ve had a few sub-par performances in the pool and on the gymnastics apparatuses, but so far, so good. Unless the issue is how this so-called “First Social Games” is going. The […]
#SOCIALNETWORKS: Unifying Your Strategy By Diversifying These 5 Key Points
As we move into the second half of 2012, especially into planning for the fund-raising campaigns of the holiday season, nonprofits also should do a checkup on the face they are presenting on their social networks. Get yourself in the mood to question, re-align, edit… and then get into your Facebook account. The folks at […]
