Take it from veteran reporters. Your press release goes directly to the trashcan if the headline includes the words “anniversary,” “award”, “fundraiser,” “benefit,” or “annual,” among others. If you think these types of events are newsworthy, you’re not thinking like a reporter.
How about if you’re promoting your own organization’s achievements and successes? Take a lead out of Kelsey Samuels’ playbook and be aware of the triggers that may lead readers to think you’re propogating “fake news”.
Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.