The Agitator blog asked Agitator readers a simple question:
What percentage of your nonprofit’s 1st time donors make a second gift?
The final results of their survey show:
32% — less than 30 percent converted
29% — 30-39 percent converted
22% — 40-49 percent converted
17% — 50 percent or more converted
When they compared these results with a Forbes Insight Survey of marketing executives in the private sector, the Agitator came to one conclusion: nonprofit development staff should make donor retention a higher priority than acquiring new donors. Sounds counter-inituitive, no? The numbers suggest otherwise
Donor retention through ongoing relationship building: It’s the low-hanging fruit that will reap a large harvest!
Read the full article here.
