Graphic Design : Visual Comparisons (by Pentagram founders, Alan Fletcher, Colin Forbes, and Bob Gill) is used at the MKCREATIVE Design studio to remind ourselves what great design is about and why we strive to create it. This collection of designs, logos, headlines, and conceptual pieces is a reminder that sometimes “less is more” and that the most effective solution is not always the most obvious.
From the introduction (1963 paperback edition), “…The vast majority of advertisements, posters, television commercials, booklets and other printed matter clutter our environment and insult our intelligence.
And besides, they are so monumentally boring.
There are, however, some designers and even clients who insist that the public deserve and will respond to much higher standards in graphics. They are convinced, as Charlie Chaplin was convinced, that the best way to entertain the public is to first entertain oneself.”
I couldn’t have said it better myself.
