We’vea on this blog, and today we want to present a few examples and ideas of just how nonprofits are using this free platform as a means to spread the word of their great work. One of the many great things about Tumblr is its simplicity of setup. That said, you don’t want to treat your organization’s efforts simplistically.
First off, you might want to consider Tumblr as your calling card to a larger audience, rather than as a venue for in-depth reports to your committed constituents. Tumblr loves images, quotes, and videos, but few go to their accounts to read long analyses. Your nonprofit definitely should have a place for such detail, but Tumblr might not be that place. How have nonprofits used it?
If ever a nonprofit could be called out for being too wordy, it’s Firstbook.org, who works to improve literacy by getting books into the hands of poor children in the US & Canada. It also has been building a cadre of volunteers to help inspire young readers. The details of their history and their reports can be found at the website. But for what the organization is up to on an almost daily basis, turn to . Inspirational images, quotes, and calls-to-action are the order of the day. They are striving to spark interest, not get entangled in detail.
Another example comes from Robin Hood (New York City), which also emphasizes the visuals. The organization also includes videos, which are not as evident on other sites. One of the beauties of Tumblr is how easy it is to post various media, and your audience will be expecting such variation. Of course, Tumblr won’t help you make the videos, audio, or call-outs, but once you have them created, Tumblr will get them out to the larger world.
A final example of a site that is almost entirely visual is. Again, when you want the annual report or the biographies of the children you can sponsor, go to . For collages of touching images of kids benefiting from the program, and for calls-to-action for each touching collage, the Tumblr site works really well in engaging a broad audience.