“Multi-channel marketing” is the latest buzzword to proliferate and pollute all the multiple channels of communication. (See item below for a good example of why.) Convio has published a survey (produced by Edge Research, of Washington and Baltimore) that looks at how well nonprofits are doing and at what seem to be the success factors. Blogger Joanne Fritz offers a succinct summary of the findings.
One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. To get you started, blogger John Haydon has six good suggestions for integrating your email list with social media.
Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com
