“Multi-channel marketing” is the latest buzzword to proliferate and pollute all the multiple channels of communication. (See item below for a good example of why.) Convio has published a survey (produced by Edge Research, of Washington and Baltimore) that looks at how well nonprofits are doing and at what seem to be the success factors. Blogger Joanne Fritz offers a succinct summary of the findings.
One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. To get you started, blogger John Haydon has six good suggestions forwith social media.