For some time one could link one’s Facebook and Twitter accounts, so that if your nonprofit updated its Facebook page, a tweet would automatically be generated − and vice versa. If your organization had a blog running the WordPress platform (as does MKCREATIVEmedia), you could install a plugin that auto-tweets your posts. And if your auto-tweets are connected to your Facebook account, the blog post would be tweeted, the tweet would be linked to your Facebook account, a visitor in Facebook could see the tweet, click the tweet and get to the blog post.
Confusing? Yes. Thankfully, developers at Facebook and at WordPress have developed a plugin to shorten that convoluted trip.
The Facebook folks first announced the plugin last week in tandem with WordPress’s staff. The new plugin does not mean the FB-to-Twitter-and-vice-versa link should be broken, nor does it clip the wings of Twitter’s importance to one’s social-media conversation. But it does give greater control over how blog entries are shared to FB, and how Facebook can encourage visitors there to explore your website even beyond the blog.
WordPress requires moderate computing skills to set up on your server, but once installed offers many thousands of themes and plugins that are a snap to try. Most are free, and the platform itself is open-source and under constant development.(at this point) is a discrete window on your nonprofit’s Facebook page that lists recent posts, as well as updates to your organization’s Timeline that picks up those same posts. You also get the ubiquitous ‘Like’ button on your WP blog posts.
Depending on how you click a few boxes in your plugin’s settings, you can enjoy:
- The author’s Facebook Timeline as an Open Graph action.
- Any Facebook friends or pages’ Timeline that was mentioned as part of the post.
- A Facebook Page of your choosing, where all of your site’s content is published once it’s live.
Though most of your audience will not be aware (or need to be aware) that your organization’s blog runs on WordPress, they will be well aware of Facebook and your presence on it. What this free plugin allows is the seamless updating of work on the blog being featured on your nonprofit’s Facebook page. Keep that Twitter link! But this plugin will be a real boon for those using one of the most popular blogging platforms out there and the single most popular social media site in the galaxy.