Image by Mike Rohde via Flickr
Perhaps making a series of videos for your organization seems a bit too daunting. Making them certainly will require a bit of planning about the stories to tell, the shooting and editing of the material, and the advertising of the great results. But the return on investment can be huge. And what better way to appreciate the impact of video outreach than to watch a couple of videos that explore the impact nonprofits like yours have made with such outreach?
The first one comes from the South By Southwest Festival‘s Interactive Program (SXSWi) from a couple of years ago. The participants of a panel presented their recent successes on ROI thanks to social media generally and thanks to video outreach specifically. And in the spirit of the music and arts festival, they introduced their projects in a brief poetry slam.
Many of the participants stressed the need to be thematically consistent across social-media platforms, while encouraging interaction both among your organization’s outreach (For example: tweeting and emailing your community about the latest video posted about your charity’s project), and among the individuals following your organization. Opportunities for a high return on your time and effort on the outreach grow exponentially once your organization’s supporters start communicating amongst themselves about your organization.
Our next video lays out some of the steps to consider when prepping that video, and it comes from the greatest, free-est source of inspiration: YouTube. This video, an oldie-but-a-goodie (2007), outlines five foundational points when developing a video-outreach strategy for your nonprofit:
1. Reach out.
2. Partner up.
3. Keep it fresh.
4. Spread your message.
5. Be genuine.
[youtube]http://www.youtube.com/watch?v=TIdEnSkhA9A[/youtube]
May these videos spark your inspiration and get you talking with your colleagues about the benefits of incorporating video into your nonprofit’s outreach strategies.
