Baby boomers won’t grow old the old-fashioned way, experts say. It looks like the baby boomers, who used to urge each other to “do your own thing,” will do precisely that when it comes to retirement, write Tom Valeo and Sylvia Davis at WebMD.com. Some will imitate their parents and drop out of the work […]
Aging: Video On Design & Marketing To Baby Boomers
A number of weeks ago we presented a news story about how retiring Baby Boomers are changing the ways we all perceive design and consumerism in older age. Since then NBC news filled out the report with a posted video that includes Today’s Peter Alexander conversation with Joseph Coughlin, director of MIT’s Age Lab. We […]
#Aging: Marketing To Retiring Baby Boomers
This past weekend, Rita Braver gave a report on Sunday Morning With Charles Osgood on how industries from drugstore chains to auto manufacturers are taking the ever-expanding senior population into account when designing their markets and products. The transcript of her report was put online earlier this week. Companies are looking for ways to market […]
#ProAging: Federal Budget Cuts Senior Housing & Programs
The fierce debates about the federal deficit, its origins, and how (quickly) to pay it down have affected almost every sector of the US population. The short-term problem of a government shut-down seems to have been pushed down the calendar by a couple of weeks, but only by pressing a host of cuts to the […]
#Aging: Oldest Baby Boomers turn 65: Whose Generation?
People try to put us down Just because we get around Things they do look awful cold Yeah, I hope I die before I get old The Who, “My Generation“ (1965) Even if a single song could define a generation, the sentiment did not come true for many born in 1946. As of 1 January, […]