You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like […]
#Communications: Postal Rates Up? No Worries: Direct Mail Still Makes Sense.
We’re firm believers that direct mail is not dead, its merely entering the final stages of a metamorphosis into the perfect solution to support: Social media marketing campaigns QR codes; interactive television promo campaigns; and Website landing-pages. So when our friends at Ecoprint reminded us that postal rates will change on April 17 AND we […]
#Interview: Erin Barnes & Brandon Whitney of ioby.org
One New York non-profit is making great strides in addressing the adage — a real connection to others starts ‘in our back yards.’ The organization, ioby (in our back yards), began with the need to answer the question, ‘What is the fastest & easiest way for someone to get involved with something meaningful?’ Founding members […]