Today is yet another day in the Republican Primary Season. Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender. Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012’. The video tells the […]
#TECH: Latest iPad Shifts Mobile Toward Creative Productivity
Apple unveiled the latest iPad this past Wednesday, and though the third generation, Apple will not call it the ‘iPad 3’. Indeed, one of the interesting sideshows of the product’s history has been the sturm und drang over its name. But for its form factor, the changes are both incremental and market-shifting – typical Apple, really. […]
#HOWTO: Link Your Tumblr Post To Other Social Networks
Social networks build connections and interactions, sometimes in surprising ways. Long before such networks were presumed to be online, nonprofits have strived to make connections, have friends influence friends, and spread their good work by word-of-mouth. Now that much of that socializing is taking place electronically, nonprofits need to offer numerous opportunities to disseminate their […]
#SOCIALNETWORKS: Facebook Opens Timeline To Organizations
On Leap-Day Wednesday Facebook took a leap to the social-media future for nonprofits and businesses by opening up features that had hitherto been accessible only to individuals. Those features – of which Timeline is perhaps creating the most buzz – will be hidden until 30 March if you wish, so you have time to play […]
#COMMUNICATIONS: Plan Your Nonprofit’s Story, Then Shoot The Video
Making a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach. Videos can also be presented in a myriad of ways: posting it on YouTube and Vimeo […]
#HOWTO: Schedule Staff & Manage Projects From Any Networked Device
Keeping you and your colleagues on schedule can be tricky if some of your organization’s work involves being on-site and meeting with donors. Add to that the annual fundraising gala or organizing staff for a booth at a fair and scheduling can become a nightmare. Thanks to ever growing wi-fi networks and smartphones, though, keeping […]
#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?
Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to […]
#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn
The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G. Komen Foundation when it quietly tried to back out of its relationship with Planned Parenthood. For a business, the reputation can perhaps take more of a beating and still survive. Note BP’s expanding presence in the […]