Some people, and some agencies, truly understand social media. An even larger number don’t but pretend they do. Be careful not to be seduced by grandiose promises when picking a consultant.
Amy Eisenstein is a “no nonsense” fundraising consultant for local and national nonprofits. She is the author of 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: […]