Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Tell Better Stories, Capture More Hearts
Need help turning your good works into great stories? Here’s help: Professional copywriter Rachel Foster has penned an e-book called Storytelling for Nonprofits: How to Craft Stories that Inspire Donors, available free on her website. (Thanks to Wild Apricot blog for the lead.) For a fine example of good storytelling, look no farther than Baltimore’s Public Justice Center, […]
