Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Aging: Video On Design & Marketing To Baby Boomers
A number of weeks ago we presented a news story about how retiring Baby Boomers are changing the ways we all perceive design and consumerism in older age. Since then NBC news filled out the report with a posted video that includes Today’s Peter Alexander conversation with Joseph Coughlin, director of MIT’s Age Lab. We […]
Social Media: Twitter Clips 3rd-Party Developers’ Wings
On Monday of this week, Twitter reiterated its demands that third-party developers of software interfaces and/or added features to the enormously popular ‘micro-blogging’ site hold development on their products. As Juan Carlos Perez points out in an article published on MacWorld.com, those third-party developers are neither happy nor stopping their development.
New Technologies for 2011: Therapeutic Robots & Improved Spoons
The Consumer Electronics Show (CES) wound down in Las Vegas last weekend, and numerous news and tech outlets have been commenting on what was seen there, what was discussed there, and what did not happen there. We made note of the early proceedings last Friday, and this week we wanted to highlight a few technologies […]
Mobile Websites: A Quick How-To and Primer
The developments of mobile technology is likely familiar to all of us to one degree or another. Smart phones and iPads and micro-laptops mean more and more of us are capable of accessing the internet at any point in the day and from almost any place. Sure, we are more likely to access the game […]
#DESIGN: Green Guerrillas – eMail Newsletter Templates
The Challenge: Our client needed a set of eNewsletters and email announcement templates for their relationship-building and fundraising activities. They were unhappy with the stock templates offered by their existing mail distribution service. Our Solution: MKCREATIVE developed a series of standardized templates with custom-content areas allowing our client to vary the look-and-feel, while still […]
#Communications: Advertising Agencies Still Working Up To Digital Age
Danielle Sacks has posted a fascinating appraisal of the advertising world at FastTimes.com that demonstrates how behind-the-curve many advertising agencies are. The digital age is spawning what she calls ‘the first creative revolution since the 1960s,’ when image and copy and design were handed over to experts within vertical agencies who worked for the client, […]
It’s Cool – And Lucrative – To Be Mobile. Is It Smart?
Today we again turn to the polling giant Nielsen, who have published a survey of over 5000 consumers who have a mobile device and how life situations influence their choices of mobile device and the ways they use it. In this particular survey, the questions focused on who used their mobile device to follow (or […]