If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies. Mathematicians are still searching out formulae and quality-control gurus want to talk about the developments of relationships that will bring customers and […]
#MARKETING: The Black-Friday-Cyber-Monday Double Punch
Welcome back from Thanksgiving. And, if you are like some 212 million of your closer friends, welcome back from shopping. Sales figures for ‘Black Friday‘ (the day many stores move from the debt of red ink to the black of profitability in their books) looked stronger than they have in a while, according to The […]