As the Eastern seaboard tries to find somewhere to put all this rain, besides on top of all the rain Irene left us, you might be looking for a good policy read to while away the dark and stormy night. Researchers Richard W. Johnson, Barbara A. Butrica, and Corina Mommaerts of the Urban Institute of […]
#Philanthropy: How to Find and Solicit the Biggest Corporate Donors
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. Some argue that CR (Corporate Responsibility) departments actually diffuse problems rather than solve them and corporations should put their resources to better, profit-driven, uses for the betterment of all. Others counter […]
#Aging: Social Networks Bring The World To Seniors
The phenomenal growth of social network sites over the last decade or so is beyond repute. But for most of those years the growth came from those of Generation X (late 20s through 40s) and Millennials (born after about 1975) – both of whose members helped build as well as use the technologies of the […]
#Fundraising: Susan Emfinger Offers Ideas On Raising Big Donations In Economic Downtimes
Last week, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors. I introduced a series of loaded questions from a colleague of mine about the challenges of fundraising in the midst of the difficulties most of us face […]
#VIDEO: UMBC – Student Recruitment Video
The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history […]
#Fundraising: Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money
In my last blog post, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors. Be careful what you wish for: just this week a former, non-fundraising colleague asked me a question recently that, frankly, I didn’t have the […]
#Health: Stroke Comeback Center (DC) Allows Those with Aphasia to Communicate Using New Technologies
This month has been Aphasia Awareness Month, a special demarcation we first noted last year on this blog. Aphasia is a condition of neurological disruption, most commonly caused by a stroke or by a head injury, that makes oral and/or written communication difficult. The language center in the brain can not make a smooth or […]
Study: UMBC Seeking African American Women Age 65+ for Research Project
The Retirement Living Sourcebook reports that researchers at the University of Maryland, Baltimore County are conducting a study on older women and want to be sure the study is representative of our diverse population. You are invited to help by participating in the study (if you are eligible) and by sharing this invitation widely with […]