With all the excitement about all the social networks and all the purchases that Facebook has been making lately, it’s worth remembering that not only do more ‘traditional’ media exist but they also can be of greater value than the newest platform that has all the media and investor eyeballs. Such should be especially remembered […]
#Fundraising: To Bring Donations In, Keep Sending Emails Out
With all the buzz about social media sites like Facebook, Twitter, and Google+, we can lose track of tried-and-true outreach tools. Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?). John Haydon at Inbound Zombie […]
#DESIGN: Green Guerrillas – eMail Newsletter Templates
The Challenge: Our client needed a set of eNewsletters and email announcement templates for their relationship-building and fundraising activities. They were unhappy with the stock templates offered by their existing mail distribution service. Our Solution: MKCREATIVE developed a series of standardized templates with custom-content areas allowing our client to vary the look-and-feel, while still […]
Email Remains An Evolving Technology, Not A Dead-End One
Before I had to start paying the bills, I used to love all the stuff that came through the mail slot at this time of year: announcements, coupons, cards, and catalogs – glossy, full-color, hundreds-of-pages thick catalogs. My brother and I spent weeks poring over them picking out each and every thing we needed for […]