Doctors, teachers, and athletes encourage us all to get more exercise. For many of us, our springtime means the energy to start a program to get fit and overcome the initial discomforts. As we enter our summer months, the foundation of better health has been set, and we begin to push some of our boundaries. […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#Aging: Bill Thomas – Elderhood Rising: The Dawn of a New World Age (Video)
As a followup to an article written by Dr. Ronch, Interim Dean at the Erickson School for Management of Aging Services (and an MKCREATIVE client) — where he discusses the paucity of Gerontologists in the USA — I thought it useful to post a link to a compelling video presentation made by another Erickson School […]
Aging: Baby Boomers – A New Way to Grow Old
Baby boomers won’t grow old the old-fashioned way, experts say. It looks like the baby boomers, who used to urge each other to “do your own thing,” will do precisely that when it comes to retirement, write Tom Valeo and Sylvia Davis at WebMD.com. Some will imitate their parents and drop out of the work […]
Aging: Video On Design & Marketing To Baby Boomers
A number of weeks ago we presented a news story about how retiring Baby Boomers are changing the ways we all perceive design and consumerism in older age. Since then NBC news filled out the report with a posted video that includes Today’s Peter Alexander conversation with Joseph Coughlin, director of MIT’s Age Lab. We […]
The Latest Technologies for Senior Living @ CES 2011
Steve Gurney’s “Everyone is Aging” blog has some great reviews of the latest technologies aimed at seniors at this year’s Consumer Electronic Show in Las Vegas. His focus is on healthcare and senior living solutions, in particular. Watch the video to find out more: httpvh://www.youtube.com/watch?v=16X3XWPWBgg