If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies. Mathematicians are still searching out formulae and quality-control gurus want to talk about the developments of relationships that will bring customers and […]
#Communications: ‘Tis The Season For Making Lists & Prepping For 2012
In our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012. Making lists and checking them twice is a time-honored way to prepare for the holidays, so we present a […]
#SocialNetworks: Does Your Nonprofit Still Doubt There’s An ROI For Social Media?
The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks […]
Event: Growing Season Kicks Off With GreenFest in Howard County
Though we are still being teased by a spring that has not quite broken the last of winter (at least not in the Chesapeake Bay region), we have entered the early days of the growing season and green festivals throughout the region. MKCREATIVE will be highlighting regional festivals through the spring, summer, and early fall […]
#EVENT: Green Guerillas – Film Festival (2011)
The Challenge: Green Guerillas asked us to act as creative agency, marketing consultants, and co-producers of an enviromental film festival in New York City. We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE developed a strategic marketing campaign to leverage client and co-host/sponsor […]
Younger Donors And Social Media Savvy
Sure, we all know that the young seem hard-wired to ‘get’ new technologies (oh, but their time will come!). We know they text as often as talk with their phones. We know they seem impatient if not downright sloppy with their casual conversations. But do we know that the average twenty-something donates about $340 a […]
