We introduced Scoop.it and Pinterest recently because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. As promised we have returned to round out this mini-series with a guide to help you setup a Scoop.it e-magazine site. […]
#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits? You Bet!
The simplicity of setting up ‘boards’ and pinning things to them is surely part of the attraction. So too is the intensely visual way Pinteres’s users share their interests, products, and ideas, because we are hard-wired to absorb visual stimuli before we respond to other signals.
#COMMUNICATIONS: Words That Doom Press Releases to Oblivion
Take it from veteran reporters. Your press release goes directly to the trashcan if the headline includes the words “anniversary,” “award”, “fundraiser,” “benefit,” or “annual,” among others. If you think these types of events are newsworthy, you’re not thinking like a reporter. How about if you’re promoting your own organization’s achievements and successes? Take a lead […]
#BOOKREVIEW: Layout Index – A Portable Design Guide
Layout Index is a great series we’d like to recommend. This edition is particularly useful when a designer finds themselves in-a-pinch for design solutions while away from the studio. From the dust-jacket: “Don’t let the size fool you, Layout Index packs a wallop of inspiration and insight, everything you need is a handy, take-it-along-with-you-everywhere size”. […]
#SOCIALNETWORKS: What Makes Pinterest So Engaging? It’s So Simple.
Pinterest was released as a private beta in March 2010, which makes it something of a late-comer (or the ‘second generation?) of social networking platforms. Its mission was “to connect everyone in the world through the ‘things’ they find interesting,” and its modus operandi was to encourage people to ‘pin’ whatever they found interesting online […]
#SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens
A picture, they say, is worth a thousand words. And with digital social media, images are becoming both more common and more powerful as platforms such as Facebook and Google+ emphasize the photo and graphic qualities of their social-media networks. A kind of ‘visual economy’ is developing, within which social networks are competing and users […]
#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search
In February, 2013, we talked about what Facebook’s latest feature, Graph Search, is (namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (namely, a challenger to Google’s search algorithms across the internet). In this article, we want to help you and your organization make […]
#ADVOCACY: Google Does Harm To Privacy & Suffers An Hour’s Income For Infractions
What you think about Google’s (and Facebook’s. And Twitter’s…) efforts to collect personal information of its users probably says quite a bit about what you think about human nature: If you don’t mind a database of your online activities being used by social networks and search engines, then you are likely comfortable with the fact […]
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