Before I had to start paying the bills, I used to love all the stuff that came through the mail slot at this time of year: announcements, coupons, cards, and catalogs – glossy, full-color, hundreds-of-pages thick catalogs. My brother and I spent weeks poring over them picking out each and every thing we needed for […]
Wondering what to track to know whether the marketing is succeeding? A useful post on an agency blog suggests measurements to monitor on the website, online promotions, social media sites, emails, events, and press coverage. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.
Every company has its own time and budget windows to complete its projects. And developing the social-media ‘face’ of an organization requires both time and a budget. The good folks at EngageYourCause.com, who we featured yesterday, encourage the establishment of a ‘listening post’ first-and-foremost. The listening post creates an online window to pursue research on […]
Social media create a counter-intuitive tension. On the one hand, we use social media to create relationships with family, friends, clients, and like-minded peoples of our hobby/political party/aesthetic choices/etc. Relationships take time and are sometimes built on what, at the moment, feels like a rushed introduction or awkward interaction. On the other hand, modern media […]
Yesterday we outlined some success stories of philanthropic and social-action groups who have been able to leverage social media to help with fundraising. As promised, today we look at the backside of some social media developments, and it is not always pretty. The truth of the matter is, many have built up claims to be […]