One of the big selling points for Apple’s MobileMe service (keeps mail, contacts, and calendar information in the cloud and uses push technology to keep everything in sync across multiple devices automatically) a couple of years back was the feature that allowed an owner of an iPhone 3G or 3GS to register his or her […]
Followup On Friday’s Post About BP’s And Apple’s PR Problems
On Friday we reviewed the ways BP tried/failed to control the messaging about the explosion and blowout of their/Transocean’s/Halliburton’s ‘Deepwater Horizon’ platform. Numerous pundits, as we noted, believed that BP was fighting a losing battle anyway, and should have coordinated a contingency PR strategy. Perhaps one that stated the facts without suggesting either optimism or […]