The sensation that is/was ‘Kony 2012’ has been a part of the nonprofit social-media landscape for six-plus weeks now. The hundreds of millions who made the original video a viral sensation in March were not all supporters of the message, though, and challenges to the drive launched by the San Diego nonprofit ‘Invisible Children’ continue […]
#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate
Last Thursday, Invisible Children released their tepidly anticipated sequel to the stunningly viral video Kony 2012 (over 100 million views). The sequel, “Kony Part II – Beyond Famous,” was almost destined not to make as big a splash in the nonprofit/video/social-media ocean because the impact of the message had already been made, and those millions […]
#SM4NP: Kony 2012 Will Get A Sequel & More Context Today
As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. That market is just too big to pass up. And the renown viral video Kony 2012 has been viewed well over 100 million times. Nevertheless, the reasons the San Diego based firm ‘Invisible Children’ will […]
#SM4NP: ‘Kony 2012’ Still Stirs Engagement, Controversy, And Embarrassment
The controversy surrounding the viral video ‘Kony 2012’ continues even as its views on YouTube surpass 85.4 million as I write. The director, Jason Russell, had something of a mental breakdown a week ago, when he was arrested for indecent exposure while ranting almost incoherently about support and friendships. As reported by ABC.com late last […]