R. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs. He is chief maven of socialShift, a consulting practice, and is a Research Professor at the University of South Florida College of Public Health. His blog, On Social Marketing and Social Change,” has been ongoing since 2005. He is […]
#Social Networks: Google+ vs. Facebook – Let The Debates Begin!
If you’re a social-networks maven, you’ve probably heard a lot, perhaps even too much, about the exclusive/VIP/by-invite-only launch of Google+. As noted earlier, I am not on that A-List (either), but many smart people not on that list have already begun to handicap the fight between Google+ and Facebook. My goal is simply to introduce some […]
#Social Media: Can Google’s Expanding Social Networking Distort Your Ranking? Maybe.
Google’s credentials have traditionally been built up by scouring the web for key words and web links that human browsers then wanted to find via the search box. As more and more of those searchers clicked a particular listing established by Google, that listing moved up through the tens to millions of sites that had […]
#Aging: Getting Older and Still Consuming
The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday. “Our sense is that we’ve reached a tipping point,” […]
#SocialNetworks: Facebook vs Google Privacy Smackdown
They are the two superpowers of our web experiences, and they have been butting heads over social media and searchability for some time. The byte of contention is whether Google can search people’s profiles (especially their ‘Likes’) for Google’s searches and whether Facebook can tap into GMail contacts to further one’s list of friends. For […]
#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
Social Networking: How to Use HootSuite to Unify & Automate Your Social Networking
Sometimes the power of Twitter is that people use it in real time to report global events. Sometimes the impact of Facebook comes from our ability to post in-the-moment reactions or thoughts to evens as they unfold. We have often noted the power of social networks to spread information, draw in donations, and call passive […]
Enviro: Towsontown Spring Festival Rocks This Weekend
We continue our periodic series on upcoming festivals by directing you to the forty-fourth annual Towsontown Spring Festival, which runs this Saturday and Sunday (April 30-May 1) on the Towsontown Square north of Baltimore city. The festival began as an arts festival, but has branched into opportunities for local businesses, community associations, and charities to […]