For many, the Stock Market Crash of 2008 wiped out most of their retirement savings. For some, working longer past the traditional retirement age is a key to ongoing engagement, community involvement, and mental health. For most, working beyond 65 (or whatever the retirement age is in your country) is an economic expectation, for better […]
#Aging: Marketing To Retiring Baby Boomers
This past weekend, Rita Braver gave a report on Sunday Morning With Charles Osgood on how industries from drugstore chains to auto manufacturers are taking the ever-expanding senior population into account when designing their markets and products. The transcript of her report was put online earlier this week. Companies are looking for ways to market […]
