The Carnegies, the Mellons, the Rockafellers, the Buffetts… They all made scads of money in their chosen careers. They all founded foundations and gave away scads of money in their later years. Nowadays, Carnegie (to pick one example) is probably better known for his libraries and university endowments than he is for how he made […]
#INTERVIEW: Steve Frillmann, Executive Director, Green Guerillas
This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010. Each month we look at a marketing challenge faced by many of our clients. This month the issue is when, or if, to switch from print to web-based and social media, and we chose to present it through […]
#Aging: Resources For Issues Concerning Older Americans
Numerous resources are available online and in print for information about elder care, aging, homes for older Americans, etc. We would like simply to touch on a few that we think are quite valuable, and which we hope you will as well. We would love to hear from you if you have some favorites that […]
#Tech: The Cloud Can Bring Liberty. The Cloud Can Bring Danger.
O Liberty…! is it well To leave the gates unguarded? Thomas Bailey Aldrich The history of technology is the history of liberty and loss. We gained a stylus and wax and left the need to memorize everything. We gained a smartphone, and forgot how to write legibly. With great freedom comes great responsibility, and the […]
#Social Networking: Entrance Is Free. Influence Is Not.
The voices questioning the impact of social media are legion, and we have shared some of those voices with you over the last eighteen months. Most of those voices that question the value of social media question not its presence or influence, but the way so many sectors of modern ‘connected’ society assume ‘social media […]
Enviro: Deepwater Horizon Disaster One Year Later
The explosion of BP’s Deepwater Horizon rig in the Gulf of Mexico erupted one year ago today. Eleven workers on the Transocean/Halliburton/British Petroleum were killed, though BP has still managed to avoid investigation into their deaths. The terrible tragedy of 20 April 2010 became the ongoing ecological crisis of the largest oil spill in US […]
Social Media: Museums Extend Their Walls To Patrons’ Computers
Museums represent all that is classical, time-honored, and stable in a world of worthy f flux and fad. These institutions are made up of the spaces, curators, and scholars who house, protect, and advocate for what is worthy of inclusion in the collection. Yet some museums are keeping that ethos while also engaging in the […]
Communications: Why Some Stories Work Better Than Others
Andy Goodman, a highly regarded communications consultant, reflects on the principle of “the golden theme” that runs through all great stories – then demonstrates how nonprofits can use this principle to best effect. Download “Freerange” — his monthly newsletter on best practices here. Guest blogger Don Akchin writes frequently about marketing and philanthropy at […]