Tom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to […]
#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director
Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
#DESIGN: Green Guerrillas – eMail Newsletter Templates
The Challenge: Our client needed a set of eNewsletters and email announcement templates for their relationship-building and fundraising activities. They were unhappy with the stock templates offered by their existing mail distribution service. Our Solution: MKCREATIVE developed a series of standardized templates with custom-content areas allowing our client to vary the look-and-feel, while still […]
