It’s inevitable: You’re out of the office, armed with an iPhone or with your iPad, and prepping for a big presentation to a potential donor. You need to get to a file or access something on your computer, which – alas – is sitting on your desk back at the office. Now you’ve either got […]
#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’
Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free. In case we are not here in 360 days, let’s get right to work. We turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal […]
#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM
The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well. But a few were able to fight the long dark night by sticking to […]
#Communications: ‘Tis The Season For Making Lists & Prepping For 2012
In our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012. Making lists and checking them twice is a time-honored way to prepare for the holidays, so we present a […]
#HowTo: Resources To Launch Your Nonprofit’s Video Campaign
The holiday season provides us an opportunity to take stock of the past year and to consider new paths and goals for the next year. In that holiday spirit, MKCREATIVEmedia has been turning our focus (and hopefully yours) toward the benefits of video outreach and how video can reach the hearts and minds of donors […]
#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant
Tom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to […]
#HowTo: Be Productive Anywhere on Apple’s Mobile iOS
With the advent of the iPhone and iPad, it’s easier than ever to get things done when out meeting potential donors or organizing fundraisers. Depending on what you need to do, an iPhone or iPad can keep you productive on the commute to and from work or on an airplane etc. That said, we are […]
#Fundraising: Make A Video — Grow Your Outreach
Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. In the nonprofit world, one of the great developments in media is […]