The body blows between AT&T and the business and federal regulatory communities continue to mount. In July, the law firm of Bursor & Fisher established a website for AT&T customers to sign into a class-action lawsuit to fight the merger. Last week, AT&T launched a countersuit against the firm, stating that outside arbitration has no […]
#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]
#SocialNetworks: Twitter vs Facebook To Get Words Out
A craftsman might have over a dozen screwdrivers. A tinkerer like myself needs a couple of slots and a couple of Philips/plus and we’re good-to-go for most anything we’d encounter around the home. As our use of social-networking tools matures, we might find ourselves wanting to invest in more refined devices to deal with specific […]
#MKCPARTNER: Susan Emfinger, Development Guru, Joins the MKCREATIVE Blog as Contributor
When the folks @MKCREATIVE first asked me to contribute to the MKC Blog, I wondered what I might have to share that would be of value to the blog’s readers, many of whom are in the non-profit (charity) sector. After all, the University sector is, in so many ways, very different from the non-profit or […]
Resources: Nonprofit Report, White Paper & eBook Round-up
Lori Halley at the The Wild Apricot Blog provides a useful summary of six recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations. 2011 Millennial Donors Report Pew Internet and Family Life Project 2010 Nonprofit IT Staffing & Spending Report Social CRM for Associations […]
Tech: Great Guidance To Develop Social Media Strategy
The influences of social media on our language, our reading and writing habits, and our communications expectations have been phenomenal. Our blog has tried to help our readers traverse the SM landscape. And today we turn to a peer, Chad Norman, Internet marketing manager for Blackbaud, who has a wonderful presentation and how-to concerning setting […]
Philanthropy: Different Pitches For Different Needs
For many of us (baseball fans), spring officially arrived this weekend. Whichever team you support, may their ball season be as productive and rewarding as your fundraising year. And as you revitalize your new-year’s resolutions and strategies for fundraising, consider an interesting article we came across over the weekend. Written by Sean Stannard-Stockton, CEO of […]
Social Media: Twitter Turns 5 & Tries Advertising
On Monday Twitter’s programmer and users celebrated five years of the micro-blogging service. The first human tweet, sent famously by co-founder Jack Dorsey, dreamed only of “inviting coworkers.” Not exactly Samuel Morris’s “What hath God wrought?“, but the stunning vagueness of that statement could work in a Twittersphere of some half dozen colleagues. Jump to […]