No, we don’t mean that door-busting deals have returned to the insane smack-down ‘running-of-the-bulls-in-Pamplona‘ kinds of stuff found on Black Friday a few years ago. We are referring to a quote by Vodafone chief executive (in the United Kingdom) Guy Laurence in TheGuardian.co.uk. His point is that stores have traditionally sought to steer their customers […]
#MARKETING: The Black-Friday-Cyber-Monday Double Punch
Welcome back from Thanksgiving. And, if you are like some 212 million of your closer friends, welcome back from shopping. Sales figures for ‘Black Friday‘ (the day many stores move from the debt of red ink to the black of profitability in their books) looked stronger than they have in a while, according to The […]